E-mails were the first use of the Internet back in 1971, long before Web sites existed. The Internet was created by connecting many computers to wired networks so that each computer could receive information from other computers digitally. The networks rely on switches (routers) that direct the little boats (digital packets) on their way through the Internet to their destinations. Packets hold the information contained in e-mails, Web sites, video, or telephone conversations... READ FULL ARTICLE

Subscriber LTV & Acquisition Speech to E-mail Insider Summit May 3, 2011    

We help companies solve their database and e-mail marketing problems. Repair databases, find DB Marketing staff, write RFPs, find outsource partners. Call 954-767-4558 for immediate help. Or email us at arthur.hughes@dbmarketing.com

Arthur Middleton Hughes founded the Institute in 1993. His books, software, seminars and published articles have enriched the e-mail and database marketing profession throughout the world.

Oct 14, 2011, Chief Marketer, By Arthur Middleton Hughes

In every mass mailing there are usually a number of hard bounces – meaning that we can no longer deliver mail to these addresses.  Why?  Well there are several good reasons. People change their e-mails all the time. When this happens, opt-in signed up e-mail subscribers can no longer be reached. It is a nuisance.  It is not your fault.. READ FULL ARTICLE

Double your direct mail response rate using a free download of RFM for Windows 4.5. Includes sorting, graphing, import & export to Excel

Calculate the Lifetime Value of your customers. Download a free LTV calculator. This easy to use tool will get you started understanding and using LTV

Download a free 166 page manual describing how to crate RFM codes and insert them into your database. This manual accompanies RFM for Windows