I worked with a large membership organization (numbers changed to preserve confidentiality) where I learned about an aspect of email marketing that I had not encountered before. This company has about one million members who pay an annual membership fee of about $500 per year. The members receive direct mail once a month, offering them many different products. In addition about one third of them also are signed up for emails – receiving about three emails per month..... READ FULL ARTICLE

Subscriber LTV & Acquisition Speech to E-mail Insider Summit May 3, 2011    

We help companies solve their database and e-mail marketing problems. Repair databases, find DB Marketing staff, write RFPs, find outsource partners. Call 954-767-4558 for immediate help. Or email us at arthur.hughes@dbmarketing.com

Arthur Middleton Hughes founded the Institute in 1993. His books, software, seminars and published articles have enriched the e-mail and database marketing profession throughout the world.

Oct 14, 2011, Chief Marketer, By Arthur Middleton Hughes

In every mass mailing there are usually a number of hard bounces – meaning that we can no longer deliver mail to these addresses.  Why?  Well there are several good reasons. People change their e-mails all the time. When this happens, opt-in signed up e-mail subscribers can no longer be reached. It is a nuisance.  It is not your fault.. READ FULL ARTICLE

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