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The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
download Exhibits from Strategic Database Marketing 4th edition
The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
download Exhibits from Strategic Database Marketing 4th edition
Sunday 19th May, 2013
Step-by-Step Customer Segmentation for Personalized Marketing
January, 2013, By Pini Yakuel, CEO of Optimove
In the old days, companies sent the same marketing campaigns to all of their customers. Later, marketers began to understand that even simple grouping of their customers allowed them to run more relevant, effective and profitable campaigns. More recently, sophisticated marketers and retention experts – particularly in Internet companies – have discovered that applying the latest technologies to this challenge delivers far more targeted (and profitable) campaigns.
. ..... READ FULL ARTICLE
Arthur Middleton Hughes founded the
Institute in 1993. His books, software,
seminars and published articles have
enriched the e-mail and database
marketing profession throughout the
world.
The Growing Need to Achieve Front of Wallet Brand Positioning
May 8, 2013, By Katherine Hatch, Marketing Content & Community Manager at TIBCO Loyalty Lab
It has become increasingly difficult to catch and hold the attention of customers, let alone influence their buying decisions, with traditional loyalty marketing programs. The travel industry, for example, has seen a steep decline in brand loyalty, with just 8% of customers loyal to one hotel brand and 14% of passengers consistently using the same airline. ..... READ FULL ARTICLE
How emails increase persistence
May 23, 2012, By Arthur Hughes
I worked with a large membership organization (numbers changed to preserve confidentiality) where I learned about an aspect of email marketing that I had not encountered before. This company has about one million members who pay an annual membership fee of about $500 per year. The members receive direct mail once a month, offering them many different products. In addition about one third of them also are signed up for emails – receiving about three emails per month..... READ FULL ARTICLE
| Questions about e-mail or database marketing? | |
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 Contact info: Email Arthur.hughes@dbmarketing.com. Do not email dbmarkets@aol.com as this email no longer works. |
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| Double your direct mail response rate using a free download of RFM for Windows 4.5. Includes sorting, graphing, import & export to Excel |
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| Calculate the Lifetime Value of your customers. Download a free LTV calculator. This easy to use tool will get you started understanding and using LTV |
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| Download a free 166 page manual describing how to crate RFM codes and insert them into your database. This manual accompanies RFM for Windows |
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