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Case Study: Wireless Churn Reduction

A large wireless company with a major churn problem worked with an outsourced analytics provider to solve their problem. Their success was very impressive. Here is how they went about it. .

To begin with, they started out with a serious churn problem: 2.3% per month which meant that they were losing 27.6% of their customers every year. The overall loss was several billions of annual dollars.
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Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

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