Telecom Articles - Written by - 1 Comment

Minimizing Churn

All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.

Take the telecommunications business.

Annual churn rates for mobile telecom companies average between 10% and 67%. The rate depends on the firm and whether the subscriber has a postpaid contract or prepays the service. At the low end is Verizon Wireless, with about 10% of its contract customers leaving annually.

Worse, roughly 75% of the 17 million to 20 million subscribers signing up with a new wireless carrier every year are coming from another provider and, hence, are already churners. It costs hundreds of dollars for a company to acquire a new customer. When that person leaves, you lose the future revenue — and the money spent on the acquisition.

But there are many things you can do. And they apply not only to telecom providers but to any high-turnover business.

Click here to read the full article (HTML Link).

Related Articles:

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

VN:F [1.8.6_1065]
Rating: 0.0/5 (0 votes cast)

About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

To take the quizes from this book click here.



Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

Strategic Database Marketing: from Arthur Hughes.





Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.

Other Recommended Reading...

More In Articles

More In Telecom Articles

More In Speeches