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Telecom Marketing Issue 01

About Telecom Marketing

America is undergoing a vast telecom revolution. Cable TV companies, phone companies and soon electric utilities will be offering virtually identical products: phone service, broadband, and video/TV.

Once in a lifetime opportunity for cable

February 17, 2009 is a very important day for cable TV marketers. That is the day that, by law, all analog TV over the air broadcasting will end. There are about 19 million households who rely on over the air broadcasts for their only access to television. In those households, about 45 million sets will go dark unless the set owners take some action in advance.

Click here to read the full issue (PDF Format).

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Telecom Marketing Issue 011.753

About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

To take the quizes from this book click here.



Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

Strategic Database Marketing: from Arthur Hughes.





Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.

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