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The Customer Loyalty Solution

The Customer Loyalty Solution: What Works (and What Doesn’t) in Customer Loyalty Programs
by Arthur Middleton Hughes
The McGraw-Hill Companies, 2003, 336 PP.

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In The Customer Loyalty Solution, database marketing pioneer Arthur Hughes reports that the problem wasn’t in the programs, but generally in the antiquated technologies and thinking used to drive those programs. He combines current research with case studies from leading companies such asFedEd, StrideRite, Cendant, and Cingular to reveal how marketers can benchmark market-proven programs to successfully:

  • Track customer activity
  • Build enduring loyalty programs
  • Treat customer communication as a profit center
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    About Arthur

    Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

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    Strategic Database Marketing 4th Edition: from Arthur Hughes.

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    Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

    This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

    The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

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    Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

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