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University Courses on Database Marketing
University Courses on Database Marketing
Database Marketing is being offered at many universities both as a Undergraduate and Graduate subject. To find a course in your area click here.
We will be listing more Professors and Courses as the information becomes available.
Course Title: Marketing directo
Mr. Carlos Eduardo Guerrero, Administrador de Empresas
Universidad Piloto de Colombia
Cra 54 B 135-60
Bogotá D.C. , 11001
USA
Phone 571 6131972
ceguerrero@cable.net.co
Course Title: Data base marketing – CRM
Mr. Luis Quintero, bachelor in business administration
Eafit
kra 69 # 25b 45 piso 3
bogota, CU 59
Colombia
Phone 571 426 66 40
luiqui@datatiempo.com.co
Course Availability: all of them
Season of year: all of them
Text Book: Arthur Hughes, Pepper and Roggers
Course Title: Marketing
Mr. Syafruddin Chan, MBA
University Syiah Kuala
Jl. Gatot Subroto Kav 76, Pancoran
Jakarta, DKI Jakarta 12870
Indonesia
Phone 62-21-8313023
chan_syafruddin@yahoo.com
Course Availability: Day
Season of year: Fall, Spring
Text Book: Database Marketing, Marketing Management
Course Title: DBM, BI, Analytics
Mr. Edgar Cuellar, BI,DBM and CRM Teacher
DATATIEMPO
KRA 69 25 B 45 PS 3
Bogota, CU 99999
Colombia, South America
Phone 571-4266640 ext 5282
edgcue@hotmail.com
Course Availability: Evening
Season of year: All
Text Book: All Mr. Hughes Books
Course Title: Database Development and Marketing
Mr. Peter Reiner, Adjunct Professor
Mercy College
7 Cranford Drive
New City, NY 10956
Phone 845-634-7625
preiner@pipe.mercy.edu
Course Availability: Evening
Season of year: Fall, Spring
Text Book: Strategic Database Marketing by Arthur M. Hughes
Course Title: Marketing on the Web
Ted Snell, Professor
George Brown & Centennial Colleges
140 Glenmore Road
Toronto, ON
M4L 3M4
Canada
Phone 416-698-2442
ted.snell@sympatico.ca
Course Availability: Day
Season of year: Fall, Spring and Summer
Text Book: Internet Marketing by Rafi Mohammed
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Featured Books
Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.
This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.
The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.
Strategic Database Marketing: from Arthur Hughes.
To download the tables from this book click here.
Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.
Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.
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