Speeches on Database Marketing

Speeches on Database Marketing by
Arthur Hughes

May 2009

• Speech by Arthur Hughes, Vicki Updike, and Miles Kimball
  
  -Online Marketing: Driving Traffic, Conversion and Sales

• Speech by Arthur Hughes
  
  -Surviving the Recession with E-mail Marketing

February 2009

• Speech by Arthur Hughes and Anna Lu
  
  -Predictive Modeling for E-Mail Marketing

September 2008

• Speech by Arthur Hughes.
  
  -How and why to build a marketing database

May 2007

• Boston ACCM Speech by Arthur Hughes.
  
  -Using Lifetime Value to Increase Customer Retention and Repeat Sales
  

March 2006

• DMA March 2006 San Francisco Presentations by Arthur Hughes.
  
  -Customer Loyalty: How you can foster it and profit from it
  -Customer Retention: how to measure it, build it and keep it
  

October 2005

• DMA October 2005 Atlanta Presentations by Arthur Hughes and Richard
  Tooker.
  
  -First DMA Speech: Introduction & LTV
  -Second DMA Speech: Acquisition and Modeling
  -Third DMA Speech: Customer Retention
  -Forth DMA Speech: RFM Presentation
  

February 2005

• "LTV and RFM for Non Profits" Presented to the DMA Non Profit Forum on Friday February 4 2005, The Capitol Hilton, Washington, DC. Right mouse click on the title of the speech to download or click on the title to view presentation.

December 2004

• "Electronic Marketing" Presented to NCDM at the Gaylord Palms Orlando on Sunday December 5, 2004. Right mouse click on the title of the speech to download or click on the title to view presentation.

October 2004

• "Why Databases Fail" Nine deadly mistakes that will ruin your chances for success. Presentation to the Houston Direct Marketing Association Thursday, October 14, 2004

• "Using Lifetime Value to Determine Your Marketing Strategy" Presentation to the Direct Marketing Association on Tuesday Oct 19 2004 at the Morial Convention Center, New Orleans, LA. Right mouse click on the title of the speech to download or click on the title to view presentation.

July 2004

• "What is Database Marketing? " Right mouse click on the title of the speech to download or click on the title to view presentation.

• "Using Lifetime Value to Determine Your Marketing Strategy" Presentation to the NCDM on  Tuesday, July 13th, 2004.  Right mouse click on the title of the speech to download or click on the title to view presentation.

• "Linking Your Database to the Internet" Presentation to the National Center for Database Marketing, Fairmont Hotel San Francisco Monday July 12, 2004. Right mouse click on the title of the speech to download or click on the title to view presentation.

December 2002

• "What Works (and what doesn't work) in Database Marketing" Presentation to the NCDM on Tuesday,December 10th, 2002. Right mouse click on the title of the speech to download or click on the title to view presentation.

• "How to Build Lifetime Profitable Relationships with your Customers Through Database Marketing and the Internet" Presentation to the Natural Products ExpoWest 2001 on Friday, March 9th, 2001 in Anaheim, CA.  Right mouse click on the title of the speech to download or click on the title to view presentation.

• "Marketing Strategies, Customer Loyalty & the Web" for the National Center for Database Marketing at the Walt Disney Dolphin in Orlando, Florida at 8:30am on Sunday, December 3rd 2000.  Right mouse click on the title of the speech to download or click on the title to view presentation.

• "Why Databases Fail" for the National Center for Database Marketing in Orlando, Florida at 3:30 pm on Tuesday, December 5th 2000.  Right mouse click on the title of the speech to download or click on the title to view presentation.

• "Letting Them Come Behind the Counter:  B to B Profitability on the Web" for the 83rd Annual DMA Conference and Exhibition at 2:30 pm at the Morial Convention Center in New Orleans, LA on Saturday, October 14th, 2000.  To register on line www.dmaannual.org or call (212) 790-1500.

• "Determine Profitable Customer Retention Strategies Using Lifetime Value Analysis" for the 83rd Annual DMA Conference and Exhibition at the Morial Convention Center in New Orleans, LA at 4:30 pm on Tuesday, October 17th 2000.  To register on line www.dmaannual.org or phone (212) 790-1500.  Right mouse click on the title of the speech to download or click on the title to view presentation.

• "Using Lifetime Value to Determine Your Marketing Strategy" to the Direct Marketing to Business at the Palmer House Hilton in Chicago, IL  at 10:30 am on Thursday, September 14th, 2000.  Call (800) 927-5007 www.dmbshow.com.