|
Alan Weber
is president of Marketing Analytics Group, a firm specializing in using
a company's existing customer data to drive their marketing strategy.
With more than 15 years of experience in data-driven marketing, Alan
has broad experience in applying data-driven tools to solve practical
marketing challenges. He has helped both large and small companies,
both B2B and B2C, both for-profit and not-for-profit.
Alan is co-author of Desktop Database Marketing, published by NTC Business
Books. His most recent book, Data-driven Business Models, has just been
released by Thomson Publishing. His published articles have appeared
in Target Marketing, DM News, and Catalog Age. He has spoken at many
conferences and conducted sessions for The International Institute of
Marketing Research, Henry Stewart Conference Studies, Total Technology
Training, various regional Direct Marketing Associations and has lectured
at NYU. Alan was a member of the first technology panel for the National
Endowment for the Arts.
Alan earned an MBA from the Bloch School of Business at the University
of Missouri/Kansas City with an emphasis in Direct Marketing. He also
earned a Professional Certificate in Nonprofit Fund Raising through
the Midwest Center for Nonprofit Leadership at the Bloch School of Public
Administration. He holds a bachelor's degree in Industrial Management
from the Krannert School of Management at Purdue University. He now
teaches graduate-level courses in database marketing at Kansas University.
|
