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Arthur Middleton Hughes –Vice President
/ Solutions Architect
Arthur Hughes serves as vice president / Solutions Architect, for KnowledgeBase
Marketing. Arthur is also Senior Strategist at e-Dialog, a major email marketing firm in Lexington, MA, and London UK. In this role he is responsible for creating database marketing,
strategic and analytic solutions for major American companies. He has
been designing and maintaining marketing databases for Fortune 500 companies
and others for the past twenty years. His database experience includes
catalogers, retailers, restaurants, telephone companies, insurance,
banks, pharmaceuticals, package goods, software and computer manufacturers,
resorts, hotels, automobiles, and non-profit fund-raisers.
A graduate of Princeton University with a Masters in Public Affairs,
Arthur taught economics at the University of Maryland for 32 years.
When it comes to database marketing, he wrote the book! He is the author
of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic
Database Marketing 3rd.Ed. (McGraw Hill 2005) and The Customer Loyalty
Solution (McGraw Hill 2003).
Arthur is the founder of The Database Marketing Institute, Ltd. Through
the Institute, he gave 28 two day seminars on Database Marketing from
1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates
of the Institute’s training include 1,200 senior marketers from
major US corporations. The Institute’s website is www.dbmarketing.com.
Arthur's articles appear regularly in leading industry publications.
His consulting assignments and lectures on marketing and economics have
taken place in the U. S., Canada, Europe, Latin America and Asia. He
has been a key speaker in marketing conferences in the U.S., Canada,
U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Malaysia
and Portugal.
Arthur may be reached at 954-767-4558 or arthur.hughes@kbm1.com
. Arthur is located at 2100 S Ocean Drive, Fort Lauderdale, FL 33316
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