Database Marketing Institute
Alan Weber is president of Marketing Analytics Group, a firm specializing in using a company’s existing customer data to drive their marketing strategy. With more than 15 years of experience in data-driven marketing, Alan has broad experience in applying data-driven tools to solve practical marketing challenges. He has helped both large and small companies, both B2B and B2C, both for-profit and not-for-profit.
Alan is co-author of Desktop Database Marketing, published by NTC Business Books. His most recent book, Data-driven Business Models, has just been released by Thomson Publishing. His published articles have appeared in Target Marketing, DM News, and Catalog Age. He has spoken at many conferences and conducted sessions for The International Institute of Marketing Research, Henry Stewart Conference Studies, Total Technology Training, various regional Direct Marketing Associations and has lectured at NYU. Alan was a member of the first technology panel for the National Endowment for the Arts.
Alan earned an MBA from the Bloch School of Business at the University of Missouri/Kansas City with an emphasis in Direct Marketing. He also earned a Professional Certificate in Nonprofit Fund Raising through the Midwest Center for Nonprofit Leadership at the Bloch School of Public Administration. He holds a bachelor’s degree in Industrial Management from the Krannert School of Management at Purdue University. He now teaches graduate-level courses in database marketing at Kansas University.
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