Database Marketing Institute

Alan Weber

Alan Weber is president of Marketing Analytics Group, a firm specializing in using a company’s existing customer data to drive their marketing strategy. With more than 15 years of experience in data-driven marketing, Alan has broad experience in applying data-driven tools to solve practical marketing challenges. He has helped both large and small companies, both B2B and B2C, both for-profit and not-for-profit.

Alan is co-author of Desktop Database Marketing, published by NTC Business Books. His most recent book, Data-driven Business Models, has just been released by Thomson Publishing. His published articles have appeared in Target Marketing, DM News, and Catalog Age. He has spoken at many conferences and conducted sessions for The International Institute of Marketing Research, Henry Stewart Conference Studies, Total Technology Training, various regional Direct Marketing Associations and has lectured at NYU. Alan was a member of the first technology panel for the National Endowment for the Arts.

Alan earned an MBA from the Bloch School of Business at the University of Missouri/Kansas City with an emphasis in Direct Marketing. He also earned a Professional Certificate in Nonprofit Fund Raising through the Midwest Center for Nonprofit Leadership at the Bloch School of Public Administration. He holds a bachelor’s degree in Industrial Management from the Krannert School of Management at Purdue University. He now teaches graduate-level courses in database marketing at Kansas University.

You may contact Alan at his email:, web site:, or phone number: (816) 868-5553.

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About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

To take the quizes from this book click here.



Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

Strategic Database Marketing: from Arthur Hughes.





Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.

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