Database Marketing Institute
Arthur Middleton Hughes
Arthur Middleton Hughes is a recognized expert in database and email marketing strategy. He is the founder and the Vice President of The Database Marketing Institute, Ltd. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past thirty years. His database experience includes wired and wireless telephone companies, insurance, banks, credit card issuers, catalogers, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.
Arthur serves e-Dialog (www.e-dialog.com) as their Director, Subscriber Acquisition Strategy and Senior Strategist. In this role he advises e-Dialog staff and e-Dialog clients on profitable strategies for acquiring more e-mail subscribers and using electronic communications in their marketing programs
A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd.Ed. (McGraw Hill 2006), The Customer Loyalty Solution (McGraw Hill 2003), Decreasing Customer Churn and Increasing Customer Retention and Profitability in theTelecoms (RACOM 2008) and, with Arthur Sweetser, Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009)
Through the Database Marketing Institute, Arthur gave 28 two day seminars on Database Marketing from 1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates of the Institute’s training include 1,400 senior marketers from major US corporations. The Institute’s website is www.dbmarketing.com.
Arthur’s articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Columbia, Malaysia, Thailand and Portugal. Arthur may be reached at 954-767-4558 or arthur.hughes@dbmarketing.com . Arthur is located at 2100 S Ocean Drive, Fort Lauderdale, FL 33316
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Featured Books
Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.
This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.
The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.
Strategic Database Marketing: from Arthur Hughes.
To download the tables from this book click here.
Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.
Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.
