Database Marketing Institute
Arthur Middleton Hughes
Arthur Hughes is vice president of The Database Marketing Institute. He has been creating email and database marketing strategy and designing and maintaining marketing databases for Fortune 500 companies and others for the past thirty years. His database and email experience includes catalogers, retailers, restaurants, telephone companies, insurance, banks, pharmaceuticals, package goods, software and computer manufacturers, resorts, hotels, automobiles, and non-profit fund-raisers.
A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of Strategic Database Marketing 4th.Ed. (McGraw Hill 2012) Successful Email Marketing Strategies (RACOM 2009) and Customer Churn Reduction and Retention for Telecoms (RACOM 2008), The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), and The Customer Loyalty Solution (McGraw Hill 2003).
Arthur is the founder of The Database Marketing Institute, Ltd. Through the Institute, he gave 28 two day seminars on Database Marketing from 1993 to 2000 with Dr. Paul Wang of Northwestern University. Graduates of the Institute’s training include 1,200 senior marketers from major US corporations. The Institute’s website is www.dbmarketing.com.
Arthur’s articles appear regularly in leading industry publications. His consulting assignments and lectures on marketing and economics have taken place in the U. S., Canada, Europe, Latin America and Asia. He has been a key speaker in marketing conferences in the U.S., Canada, U.K., Japan, Taiwan, Australia, New Zealand, Brazil, Venezuela, Malaysia Greece, and Portugal.
Arthur may be reached at 954-767-4558 or arthur.hughes@dbmarketing.com . Arthur is located at 2100 S Ocean Drive, Fort Lauderdale, FL 33316
Here is a list of major corporations that sent more than one marketing executive to Arthur and Paul’s two day seminars:
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Featured Books
Strategic Database Marketing 4th Edition: from Arthur Hughes.
To take the quizes from this book click here.
Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.
This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.
The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.
Strategic Database Marketing: from Arthur Hughes.
Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.
Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.
