Database Marketing Institute

Jerry Bernhart

Bernhart Associates Executive Search, LLC is owned and managed by Jerry Bernhart, a leading and nationally recognized direct marketing search consultant. The Bernhart Associates Direct Marketing Employment Survey, published quarterly, has become the most widely followed and quoted employment report in the direct marketing industry and is published annually in the Direct Marketing Association’s Statistical Fact Book, the most comprehensive publication of facts and trends in the direct marketing industry. Jerry is often quoted by the direct marketing news media and has written dozens of articles for leading direct marketing publications such as DM News, DIRECT Magazine and numerous regional direct marketing organization newsletters. Jerry Bernhart was among six other prominent direct marketers featured on the cover of Target Marketing magazine in February 2005, predicting key trends shaping the direct marketing industy.

Jerry is a frequent speaker at national direct marketing conferences, including DMA 05 where he moderated a first of its kind two-day pre-conference workshop on Professional Development. Jerry was also a member of the Program Advisory Committee for the DM Days New York Conference & Exposition, 2005. Jerry is Director of Executive Search for the Database Marketing Institute and CEO of, the internet’s most complete employment site for the direct marketing industry. Jerry Bernhart was a contributor to the critically acclaimed Data Mining Cookbook by Olivia Parr Rud and has been a guest speaker at SAS User Groups.
Jerry joins other distinguished direct marketers as a charter Advisory Board member of Data University, which helps direct marketers leverage their data assets through comprehensive training, education and consulting by a faculty of experts in database marketing, information processing, CRM and privacy. Bernhart Associates Executive Search, LLC also achieved membership in The Pinnacle Society, an honors organization of the nation’s top executive search firms.

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About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

To take the quizes from this book click here.



Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

Strategic Database Marketing: from Arthur Hughes.





Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.

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