Articles
- 9 Ways Transactional E-mails Help Build Relationships
- A dozen mistakes that e-mail marketers make
- A tale of two marketers
- A tale of two marketers
- Age and Income Are Not Enough
- Avoid these Five Mistakes When Setting Up Your Database
- Bonding Click by Click
- Book review: “Successful e-mail marketing strategies: from hunting to farming”
- Boosting Retention Through Targeted Communications
- Building a Customer Value Index
- Building Caterpillar Market Share with a Database
- Building Circulation with Database Marketing
- Building Customer Loyalty by Recognition
- Building Loyalty by Solving the Customer’s Problems
- Building Member Contributions with Database Marketing
- Building Retention in Packaged Goods
- Building Successful Retail Strategies Using Customer Lifetime Value
- Call it E-RFM
- Can Database Marketing Work for Catalogers?
- Case Study: Wireless Churn Reduction
- Catalogers Use of Lifetime Value
- Catalogs: Paper or Web?
- Churn reduction in the telecom industry
- Concentrating on where the problem is
- Creative Destruction Hits Telecom
- Customer Migration
- Customer Relationship Marketing on the Web
- Customer Retention: Integrating Lifetime Value into Marketing Strategies
- Customer Service and the Web
- Customer Specific Marketing
- Database Guru Calls ‘BS’ on Lifetime Value Detractors
- Database Guru Eyes E-mailers
- Database Marketing Drives New Corporate Strategy How a Major Direct Marketer Changed from Inbound to Outbound Selling in Two Years
- Database Marketing for Business Products Retailers
- Database Marketing has Arrived
- Database Marketing in Britain: A Success Story
- Deliver A Punch To Your Gut Market: Creating A Marketing Database Can Help You Identify And Serve The Vast Middle And Underproductive Part Of Your Book
- Determining the Minimum Test Size
- Did You Really Mean It? – Third Party Verification
- Direct Mail vs. Outbound – Which is Best?
- Does adding TV improve telco subscriber lifetime value?
- Does your website invite registration?
- Doing Email Right
- E-mail Frequency: Protecting Your Long-term Profits from Short-term Revenue
- Eleven Ways to Reduce Telecom Churn
- Email Name Value Part II
- Email Strategy Study Group
- Evaluating Strategy Using Lifetime Value
- Exit, Voice and Customer Loyalty
- Five Consumer Messages that Build Relationships
- Five ways to profit from e-mails during the recession
- Flightdeck Notes Build Loyalty
- Get Analytical About Selling the Triple Play
- Get Analytical About Selling the Triple Play: Cable’s over-reliance on direct-response TV ads could come back to haunt it
- Getting them to Eat More
- Glossary of Direct Marketing Terms
- Glossary of Telecom Marketing Terms
- Going to Five Dials
- Have You Defined Your Customer Segments?
- HDTV Bandwidth Requirements
- Helping Franchisees to Succeed
- How a Relational Database Helps Marketers
- How an Off-E-Mail Multiplier Can Show Your Real ROI
- How Banks Use Profitability Analysis
- How Customer Service Builds Loyalty and Profits
- How Do You Measure Frequency of Purchase?
- How does frequency of e-mails affect open, click and conversion rates?
- How Lifetime Value is Used to Evaluate Customer Relationship Management
- How Lifetime Value is used to evaluate email customer marketing strategy
- How Modern Database Marketing Builds Member Contributions
- How Much Should You Spend on CRM?
- How Relationship Marketing Built Profits
- How Sears Canada Profits from its Customer Database
- How Should You Spend Your Database Dollars
- How SIC Analysis Builds Sales
- How the Safeway Club Built Loyalty
- How the Web Has Changed Database Marketing
- How to be relevant to your email customers
- How to build customer retention
- How to Compute the Next Best Product
- How to Compute Your Customer Lifetime Value
- How to do direct marketing testing
- How to Do Your Own Market Research & Identify Your Ideal Customer
- How to get a 19% Response Rate on a Business to Business Promotion
- How to Launch a New Product
- How to Manage Customers
- How to Measure CRM Success
- How to Measure Success on the Web
- How to Profit from Investing in Customer Relationships
- How to profit from multi channel marketing
- How to Retain Business Customers
- How to Retain Credit Card Customers
- How to touch a customer’s life
- How to write a winning marketing e-mail
- How Travelers Retain Their Best Customers
- Important tips for Catalogers Seeking e-mail success
- Increasing Insurance Customer Retention
- Increasing the Average Order Size
- Is the Triple Play Working?
- Is your mail getting through?
- It’s the Communications, Stupid!
- Keeping Bank Customers by Database Marketing
- Keeping Track of Retail Customers
- Letting Them Come Behind the Counter
- Lifetime Value in a Retail Setting
- Lifetime Value or Return on Investment Which is the Better Measure of Success?
- Live from DMA06: Nine Database Marketing Sins to Avoid
- Loyalty and Affluence
- Making Your Database Pay Off Using Recency Frequency and Monetary Analysis
- Managing Customer Segments
- Minimizing Churn
- Model vs. Transaction History: Which is Preferable for Customer Communications?
- Monetary Amount: Does it Predict Response?
- Opening your Files to Customers
- Operational Databases versus Marketing Databases
- Optimizing Your E-mail Database to Build Lifetime Customer Relationships
- Organizing for Customers Focus
- Phone and Broadband as Commodities
- Picking the Winners
- Predicting Direct Marketing Results
- Profits from Prospect Databases
- Promoting Trial in Packaged Goods
- Prospect Databases – – A New Direction
- Prospect Databases — The new way to acquire customers
- Quick Profits with RFM Analysis
- Reactivating Lost Cellular Phone Customers
- RFM Migration Analysis A New Approach to a Proven Technique
- ROI, Profitability and Lifetime Value
- Secrets to Acquiring More Email Subscribers
- Should You Build a Data Warehouse or a Marketing Database?
- Spring into Action and Refresh Your E-mail Campaign
- Take a Customer to Lunch!
- Target Potential Analysis
- Targeted Addressable TV Advertising
- Targeted Relationship Building Pays Off
- Telecom Marketing Issue 01
- Ten Steps to E-Mail Marketing Success
- Ten ways to acquire more e-mail subscribers
- Ten Ways to Keep Your Customer
- That is Your Customer Response Rate? A Case Study.
- The 24 Essential Database Marketing Techniques
- The Beauty of 80%
- The Benefits of Web Response
- The Customer is Always Right – But are They Always Worth it?
- The Ecstasy and the Agony The Birth and Death of a Successful Database Marketing Program
- The Failure of CRM Mathematics
- The Importance of Control Group
- The Importance of Customer Communications
- The Importance of Recognition
- The Importance of the List
- The Lifetime Value of a Catalog Customer
- The lifetime value of a Land Line Phone Subscriber
- The Loyalty Effect: A New Look at Lifetime Value
- The Merits of a Gold Program
- The Mirage of CRM
- The Multi-Variable Test
- The Proof of the Pudding
- The Secret to a Sound E-mail Acquisition Strategy
- The Six Essentials for Successful Database Marketers
- The State of Database Marketing Today
- The Uses of the Half Life Day
- The Value of a Name
- The Value of an Email Name
- The WiMAX Future
- Understand the power of email numbers
- Unleashing Branch Power at Fleet
- Using a Web Micro Site for Response
- Using Database Marketing to Improve Service and Profits
- Using Lifetime Value in Business to Business Marketing
- Web Response – Modern 1:1 Marketing
- What is VoIP?
- Who are the Database Marketers
- Who Will Own the Pipe?
- Who Will Succeed and Who Will Fail?
- Why 21 Links Could Be Key to Your Email Success
- Why building a marketing database should be outsourced
- Why CRM is Failing
- Why Customers Leave, and What You Can Do About It
- Why do e-mails bounce?
- Why Marketers Fail to Send Dynamically Segmented Emails
- Why Marketing Databases Often Fail
- Why RFM Works in Predicting Response
- Why you need a customer marketing database
- Winning Customers as Members
- Your Check is in the Mail
Featured Books
Strategic Database Marketing 4th Edition: from Arthur Hughes.
To take the quizes from this book click here.
Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.
This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.
The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.
Strategic Database Marketing: from Arthur Hughes.
Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.
Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.
