Database Marketing Institute

Why We Want You

Don’t Miss This Exclusive Event

A two-day competitive Study Group Seminar from the Database Marketing Institute designed for marketing managers and senior executives responsible for their email and social marketing program strategies.
Why You Should Attend:

“This event will be entertaining and fun!” Participants are assigned to teams and will compete to solve complex real-world marketing problems. You will learn as much from your fellow marketers as you will from Hughes and Kordek!

Featuring Arthur Middleton Hughes author of nine marketing books including Strategic Database Marketing 4th edition and Andrew Kordek, Chief Strategist and Co-Founder of Trendline Interactive – two of the top email and database marketing experts in North America! You have seen them at conferences. Now spend two days with them in Florida, participating in this study group learning the secrets of successful database, social, mobile and email marketing!

Attendance is limited to 49, so don’t delay – register today!

Critical Marketing Issues Covered:
How to determine the lifetime value of your email and social media subscribers. How to het high open click rates in your electronic communications. Making each communication an adventure for your subscribers and customers. How to acquire thousands of opt-in email subscribers.
From this competitive Email Study Group you will double your email revenue by:
  • Acquiring thousands more opt-in email subscribers
  • Doubling your open, click and conversion rates
  • Making each email an adventure for your readers
  • Making profitable use of subscriber lifetime value
  • Getting your email budget increased and approved

Why You Need This Study Group:

As one of the few marketing executives attending this exclusive hands-on seminar you’ll spend two days doing case work, problem solving and intense study. After completing this seminar you’ll become a member of a select corps: a qualified email marketing strategy professional. Your company and your career will profit by this experience. If you are serious about marketing, you cannot afford to pass up this opportunity!

Find New Customers & Build Profits:

Whether you are involved in business-to-consumer or business-to-business marketing, understanding how to budget for email, social and mobile marketing is vital. That is why this seminar deals in-depth with the concepts of Lifetime Value, Acquisition Planning and Ratings, and Reviews. You will learn the importance of links, interactivity, clicks, subject lines, testing, blogs, cookies, ROI, dynamic content, personalization, and relevance. You will learn to use your customer database as a support for your email communications.

Email is King:

Email is the most inexpensive, cost effective marketing method in the world today. But most companies keep it at a low level with inadequate funding. Your company can double or triple your revenue from email using a few simple methods that this seminar explains. Using these methods your open, click and conversion rates will go up. You can increase your opt-in email subscribers by thousands.

Participants Will Compete:

This is not a seminar for technicians. It is a Strategy Seminar for senior marketing executives. Participants will be divided into several small teams which will compete with each other to solve key email marketing strategy problems.

Key Strategies Explained:

Ratings and Reviews, Email Frequency, Lifetime Value, Interactivity, Subscriber Acquisition, Social and Mobile Media Transactions, Triggers and Testing are covered for both B2C and B2B.

Click Here to Register!

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About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

To take the quizes from this book click here.



Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

Strategic Database Marketing: from Arthur Hughes.





Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.

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