Database Marketing Institute

Who Should Attend?

This study group is designed for marketing executives in industries from retail, banking, insurance, communications, durable goods, and advertising.

Past Participants:
Among the 200 major corporations who sent marketers to previous Institute seminars are: Allstate, American Express, Avis-Budget, Federal Express, GM, Hewlett-Packard, IBM, Intuit, Kraft, Microsoft, Mutual of Omaha, Nestle, Sears, Trans-Union and UPS. Companies that sent two or more participants to The Database Marketing Institute Seminars include:
AB & C Group
ABB Flexible Automation Inc.
Alliance Data Systems
Allstate Insurance Company
America Online
American Bankers Insurance
American Cancer Society
American Cyanamid Company
American Express
American Floral Services
Andersen Consulting
Army & Air Force Exchange
Ascom Hasler Mailing Systems
Atlantis Casino Resort
Avemco Insurance Company
Banco Popular
Bank of America
Baptist Sunday School Board
Bell Atlantic
Blue Cross Blue Shield
Cable & Wireless
Carlson Marketing Group
Centura Bank
Chain Store Guide
Charles Schwab
Chase Manhattan Bank
Checks In The Mail
Communications Data Services
Conoco Inc.
Convergys Corporation
Cracker Barrel Old Country Store
Customer Development Corp.
Customer Insight Company
DDB Needham Direct
Delta Air Lines, Inc.
DialAmerica Marketing, Inc
Diners Club
Direct Capitol Corporation
Dun & Bradstreet
Eat n’ Park Restaurants
Estee Lauder
Experian Information Solutions
Exxon Company USA
Fidelity Investments
First Union
First USA Bank
Fleet Bank
Fortis Financial Group
Frank Cawood & Associates Franklin Templeton Group
GE Capital
General Motors
Hallmark Cards
Harte-Hanks Data Services
Hibernia National Bank
Household Finance
Houston Chronicle
Hunt Marketing Group
Hyatt Hotels and Resorts
IC Systems Inc.
InfoCision Management
Jaguar Cars
JC Penney
JDR Microdevices
Jenny Craig
John Hancock Financial
Johnson & Quin, Inc.
Kaiser Permanente
Kenan Systems Corporation
Kingston Technology
Kraft Foods
La Madeline Restaurants
Las Vegas Convention Authority
Levi Strauss & Co.
Lynxx Solutions
Maritz, Inc.
Marketworks, Inc.
Marriott Lodging
MBNA America
Merck & Co., Inc.
Meredith Corporation
Merkle Computer Systems
Mobil Oil Corporation
MT&T Mobility
Nabisco Brands
National Court Reporters Assn.
National Fire Protection Assn.
Nations Bank
Nellcor Puritan Bennett
Nestle Food Company
NEXTEL Communications
Nintendo of America Inc.
Norwest Mortgage
OG&E Electric Services
Ogilvy & Mather Direct
Outrigger Hotels and Resorts
PACCAR Parts Division
Pacific Bell
Pacific Coast Savings
Paragren Technologies
Philip Morris USA
Philips Publishing
Phoenix Group
Phoenix Newspapers
Polaroid Corporation
Preferred Risk Insurance
Prime Option Services
Quad Graphics
R.J. Reynolds Tobacco Co.
Reese Brothers, Inc.
Resorts USA
Retired Persons Services, Inc.
Ringier America, Inc.
Riverstone, Inc.
Rodale Press
SC Johnson Wax
Seabury and Smith
Sears Roebuck and Co.
Smart & Final
SmithKline Beecham
SPS Payment Systems, Inc.
St. Anthony Publishing
St. John Companies
Star Tribune
Station Casinos
Sterling, Inc.
T. Rowe Price
Telemedia Communications
Telemouil El Salvador, S.A.
Terra Industries Inc.
The Associates
The CIT Group
The Hibbert Group
The Money Store
The Nature Conservancy
The New York Times
The Perrier Group of America
The Polk Company
The Vons Companies Inc.
Trans Union
Treasure Chest Advertising
Trucks & Parts
Tyson Foods, Inc.
United Companies Financial
United Parcel Service
United States Postal Service
University of La Verne
US West
Wells Fargo Bank
West Group
West Publishing Corporation
Western Direct
Wunderman Cato Johnson

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About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

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Strategic Database Marketing: from Arthur Hughes.





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