Database Marketing Institute
Who Should Attend?
This study group is designed for marketing executives in industries from retail, banking, insurance, communications, durable goods, and advertising.
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Past Participants:
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| 3M AAA AB & C Group ABB Flexible Automation Inc. Acxiom Airtouch Alliance Data Systems Allstate Insurance Company America Online American Bankers Insurance American Cancer Society American Cyanamid Company American Express American Floral Services Ameritech Andersen Consulting Army & Air Force Exchange Ascom Hasler Mailing Systems AT&T Atlantis Casino Resort Avemco Insurance Company Banco Popular Bank of America BankBoston Baptist Sunday School Board Barton-Cotton BC TEL Bell Atlantic BellSouth BioLab Blue Cross Blue Shield Bridgestone/Firestone Cable & Wireless Carlson Marketing Group Centura Bank Chain Store Guide Charles Schwab Chase Manhattan Bank Checks In The Mail Chevron Citibank Communications Data Services Conoco Inc. Convergys Corporation Cracker Barrel Old Country Store Customer Development Corp. Customer Insight Company CVS DDB Needham Direct Delta Air Lines, Inc. DialAmerica Marketing, Inc Diners Club Direct Capitol Corporation Dun & Bradstreet DuPont DynaMark Eat n’ Park Restaurants Estee Lauder Experian Information Solutions Exxon Company USA FedEx Fidelity Investments First Union First USA Bank Fleet Bank Fortis Financial Group Frank Cawood & Associates Franklin Templeton Group GE Capital General Motors GTE Hallmark Cards Harte-Hanks Data Services Hewlett-Packard Hibernia National Bank Household Finance Houston Chronicle Hunt Marketing Group Hyatt Hotels and Resorts IBM IC Systems Inc. InfoCision Management Intel Intuit Jaguar Cars JC Penney JDR Microdevices Jenny Craig John Hancock Financial Johnson & Quin, Inc. Kaiser Permanente Kenan Systems Corporation Kingston Technology Kraft Foods |
La Madeline Restaurants Las Vegas Convention Authority Levi Strauss & Co. Lynxx Solutions Maritz, Inc. Marketworks, Inc. Marriott Lodging MBNA America MCI Merck & Co., Inc. Meredith Corporation Merkle Computer Systems Microsoft Mobil Oil Corporation MT&T Mobility Nabisco Brands National Court Reporters Assn. National Fire Protection Assn. Nations Bank Nellcor Puritan Bennett Nestle Food Company NEXTEL Communications NFIB Nintendo of America Inc. Nortel Norwest Mortgage Nu-Ear OG&E Electric Services Ogilvy & Mather Direct Outrigger Hotels and Resorts PACCAR Parts Division Pacific Bell Pacific Coast Savings Paragren Technologies PHH Philip Morris USA Philips Publishing Phoenix Group Phoenix Newspapers Polaroid Corporation Preferred Risk Insurance Prime Option Services Quad Graphics R.J. Reynolds Tobacco Co. RCI Reese Brothers, Inc. Resorts USA Retired Persons Services, Inc. Ringier America, Inc. Riverstone, Inc. Rodale Press SC Johnson Wax Seabury and Smith Sears Roebuck and Co. Smart & Final SmithKline Beecham Sprint SPS Payment Systems, Inc. St. Anthony Publishing St. John Companies Star Tribune Station Casinos Sterling, Inc. Sun-Sentinel T. Rowe Price Telemedia Communications Telemouil El Salvador, S.A. Terra Industries Inc. The Associates The CIT Group The Hibbert Group The Money Store The Nature Conservancy The New York Times The Perrier Group of America The Polk Company The Vons Companies Inc. TIAA-CREF Trans Union Treasure Chest Advertising Trucks & Parts Tyson Foods, Inc. United Companies Financial United Parcel Service United States Postal Service University of La Verne US West Wells Fargo Bank West Group West Publishing Corporation Western Direct Wunderman Cato Johnson |
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Featured Books
Strategic Database Marketing 4th Edition: from Arthur Hughes.
To take the quizes from this book click here.
Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.
This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.
The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.
Strategic Database Marketing: from Arthur Hughes.
Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.
Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.
