What makes a successful email? There are many ways to measure success, but one key indicator is whether the recipient opened and interacted with the email. Here we have a problem. Less than 20 percent of emails from legitimate companies are opened, and only about 24 percent of openers click on any link. Putting opens and clicks together, that means only about 5 percent of the emails you send are opened and interacted with.... READ FULL ARTICLE

Subscriber LTV & Acquisition Speech to E-mail Insider Summit May 3, 2011    

We help companies solve their database and e-mail marketing problems. Repair databases, find DB Marketing staff, write RFPs, find outsource partners. Call 954-767-4558 for immediate help. Or email us at arthur.hughes@dbmarketing.com

Arthur Middleton Hughes founded the Institute in 1993. His books, software, seminars and published articles have enriched the e-mail and database marketing profession throughout the world.

Oct 14, 2011, Chief Marketer, By Arthur Middleton Hughes

In every mass mailing there are usually a number of hard bounces – meaning that we can no longer deliver mail to these addresses.  Why?  Well there are several good reasons. People change their e-mails all the time. When this happens, opt-in signed up e-mail subscribers can no longer be reached. It is a nuisance.  It is not your fault.. READ FULL ARTICLE

Double your direct mail response rate using a free download of RFM for Windows 4.5. Includes sorting, graphing, import & export to Excel

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Download a free 166 page manual describing how to crate RFM codes and insert them into your database. This manual accompanies RFM for Windows