How is RFM for Windows Working Out?
“Some time back we purchased a copy of RFM 4 for educational use at the Teesside Business School, University of Teesside in the UK. I have used it many times with marketing students and it has proved invaluable. I have developed databases and case studies to use with RFM and we also merge the RFM codes with geo-demographics etc and analyse with SPSS the Gold Customers and profile them etc. We also have Clementine workbench for SPSS which allows us to do CHAID analysis etc. The RFM is a very useful tool which can be understood easily without specialist statistical knowledge."
-Mal Davenport
Teesside Business School |
Arthur Middleton Hughes is a member of the Email Experience
Council and is one of their speakers. The EEC website is filled with
interesting white papers on email marketing.
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Special Lifetime Value Calculator
You can calculate your own customer lifetime value here, on the website, right now.
Software / Charts
Estimate the value of a permission based email subscriber
Click here to learn the value of your email subscribers. Modify the values in the Rates Column to match your situation. The value in the next column shows what each subscriber is worth to you. Knowing this value helps you to determine how much to spend to acquire newemail subscribers.
Looking to download RFM for Windows 4.5 Trial Software, Lifetime Value
Charts? Make your selection from the link below.
Downloads from dbmarketing.com since its inception:
New: RFM™ for Windows® Release 4.5
Imports and exports files from Microsoft Office Excel.
Download free three month trial today.
New Feature! RFM Manual Now Available for Download
This is the 178 page manual that explains in detail how RFM™ for Windows® works. You can download it and print it free. If you want to obtain the manual, click here. You can also download the software, by clicking on the “Select a Download” box above. There is no charge for the manual or the trial version of the software.
Database Marketing for Telecoms
Click here to read articles and background on Telecom Marketing |
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| Companies |
| · 3M Canada |
| · American Airlines |
| · Ameristar Casinos |
| · Barnes and Noble |
| · Churchill Downs |
| · Deseret Books |
| · Harrah's Entertainment |
| · Hoovers Inc. |
| · Miami Herald |
| · News Advantage |
| · Nordstrom Direct |
| · Staples |
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| Universities |
| · BYU |
| · Cal State |
| · James Madison |
| · Louisiana State |
| · State College of Denver |
| · UCLA |
| · Tesside |
| · Nevada and Reno |
| · Toronto |
| · Wisconsin |
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Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX. Click on the illustration to learn more.
Custom Churn Reduction and Retention for Telecoms
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Telecom Marketing Authors Wanted
The Institute is starting a new website devoted to serious articles about telecom marketing. Telecom includes cable TV, wireless, landline phone, satellite, VoIP. If you have written a serious article on this subject, we invite you to send us your article for publication. There is no charge or reimbursement for material submitted. If the material you submit has merit, and is not just advertising, your article will be printed together with your name and your company information. Send an email to editor@telecom-marketing.com.
University Courses on Database Marketing
Database Marketing is being offered at many universities both as a Undergraduate and
Graduate subject. To find a course in your area click here.
Professors of Database Marketing
Are you using Arthur Hughes textbook in your classes?
Do you need more students?
If the answer to either question is yes,
click here.
Read All About It!
e-Dialog and Arthur Middleton Hughes Join Forces to Help Marketers Maximize Customer Lifetime Value
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From time to time we provide a forum for employment opportunities in the field of Database Marketing. Below are some current opportunities. Click on the job title to read details.
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Database Marketing Institute
2100 S Ocean Drive
Suite 16A
Fort Lauderdale, FL 33316
Phone: (954) 767-4558
E-mail: Arthur.hughes@dbmarketing.com |
