Strategic Database Marketing 4th edition
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The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

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Why 21 Links Could Be Key to Your Email Success

Feb 22, 2012, By Arthur Hughes


What makes a successful email? There are many ways to measure success, but one key indicator is whether the recipient opened and interacted with the email. Here we have a problem. Less than 20 percent of emails from legitimate companies are opened, and only about 24 percent of openers click on any link. Putting opens and clicks together, that means only about 5 percent of the emails you send are opened and interacted with.... READ FULL ARTICLE

Subscriber LTV & Acquisition Speech to E-mail Insider Summit May 3, 2011    
We help companies solve their database and e-mail marketing problems. Repair databases, find DB Marketing staff, write RFPs, find outsource partners. Call 954-767-4558 for immediate help. Or email us at arthur.hughes@dbmarketing.com
Arthur Middleton Hughes founded the Institute in 1993. His books, software, seminars and published articles have enriched the e-mail and database marketing profession throughout the world.
Why Do E-mails Bounce ?

Oct 14, 2011, Chief Marketer, By Arthur Middleton Hughes


In every mass mailing there are usually a number of hard bounces – meaning that we can no longer deliver mail to these addresses.  Why?  Well there are several good reasons. People change their e-mails all the time. When this happens, opt-in signed up e-mail subscribers can no longer be reached. It is a nuisance.  It is not your fault.. READ FULL ARTICLE


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Questions about e-mail or database marketing?

Contact us any time at 954-767 4558 or Arthur.hughes@dbmarketing.com. Ask anything you want to know, and you will receive a prompt answer. We want to hear from you.

 
 
Double your direct mail response rate using a free download of RFM for Windows 4.5. Includes sorting, graphing, import & export to Excel
 
Calculate the Lifetime Value of your customers. Download a free LTV calculator. This easy to use tool will get you started understanding and using LTV
 
Download a free 166 page manual describing how to crate RFM codes and insert them into your database. This manual accompanies RFM for Windows