Database Marketing Institute
Telecom Marketing
About Telecom Marketing
Telecom Marketing is the product of The Database Marketing Institute, Ltd (www.dbmarketing.com) which has been providing marketing information over the web since 1994. You can find there more than 140 published articles on direct marketing. The field of Telecom Marketing has become so important that it was decided to start a new website devoted to marketing for telephone companies, wireless companies, Cable TV companies, Satellite TV companies, VoIP companies, IPTV companies, WiFi and WiMAX, plus related enterprises. You are invited to read about telecom marketing here, and to submit articles or communications to Arthur.Hughes@dbmarketing.com
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Featured Books
Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.
This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.
The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.
Strategic Database Marketing: from Arthur Hughes.
To download the tables from this book click here.
Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.
Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.
