Telecom Articles - Written by Arthur Hughes - 2 Comments
Case Study: Wireless Churn Reduction
A large wireless company with a major churn problem worked with an outsourced analytics provider to solve their problem. Their success was very impressive. Here is how they went about it. .
To begin with, they started out with a serious churn problem: 2.3% per month which meant that they were losing 27.6% of their customers every year. The overall loss was several billions of annual dollars.
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