Database Marketing Institute
Recommended Reading
- Strategic Database Marketing
- The Customer Loyalty Solution
- Business-to-Business Internet Marketing
- Customer Connections
- Customer Specific Marketing
- Customers.Com
- Cyber Rules: Strategies for Excelling at E-Business
- Desktop Database Marketing
- Interactive Marketing
- Marketing on the Internet, Fourth Edition : A 7-Step Plan for Selling Your Products, Services, and Image to Millions over the Information Superhighway
- Permission Marketing: Turning Strangers into Friends and Friends into Customers
- Strategic Database Marketing by Rob Jackson and Paul Wang
- Strategic Database Marketing: The Master Plan for Starting and Managing a Profitable, Customer-Based Marketing Program
- Tested Secrets for Direct Marketing Success
- The Complete Database Marketer
- The Loyalty Effect
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