Database Marketing Institute

Recommended Reading

  • Strategic Database Marketing
  • The Customer Loyalty Solution
  • Business-to-Business Internet Marketing
  • Customer Connections
  • Customer Specific Marketing
  • Customers.Com
  • Cyber Rules: Strategies for Excelling at E-Business
  • Desktop Database Marketing
  • Interactive Marketing
  • Marketing on the Internet, Fourth Edition : A 7-Step Plan for Selling Your Products, Services, and Image to Millions over the Information Superhighway
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers
  • Strategic Database Marketing by Rob Jackson and Paul Wang
  • Strategic Database Marketing: The Master Plan for Starting and Managing a Profitable, Customer-Based Marketing Program
  • Tested Secrets for Direct Marketing Success
  • The Complete Database Marketer
  • The Loyalty Effect

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About Arthur

Arthur Middleton Hughes has published over 200 articles on Database and E-mail Marketing. Click Here to read them.

Featured Books



Strategic Database Marketing 4th Edition: from Arthur Hughes.

To take the quizes from this book click here.



Successful E-mail Marketing Strategies: from Hunting to Farming (RACOM 2009) by Arthur Middleton Hughes and Arthur Sweetser.

This new book takes readers through a step by step approach to implementing database marketing essentials to improve e-mails marketing returns intelligently. This is the book that the trade press has been raving about.

The two Arthurs make it easy to see the difference between primitive “Hunting” and customer-centric “Farming”. This is a game-changing attitudinal shift. If you want your e-mail marketing to succeed, learn how to farm.—Stephanie Miller, VP Return Path Click here to download free the exhibits from this new book.

Strategic Database Marketing: from Arthur Hughes.





Customer Churn Reduction and Retention for Telecoms: Models for All Marketers: from Arthur Middleton Hughes.

Arthur Middleton Hughes has just published a new book of Marketing Strategy for Telecoms including Landline and Wireless Telcos, Cable TV, Satellite TV, BPL, IPTV, VoIP and WiMAX.

Other Recommended Reading...